A. Lange & Söhne expands service in Japan
As of now, the exclusive timepieces from A. Lange & Söhne can also be ordered online in Japan. Those who make use of the new option can have their watch delivered to their home or to the A. Lange & Söhne Tokyo (Ginza) boutique for collection.
Craftsmanship has always held high status in Japanese culture. That makes Japan one of the most interesting markets for A. Lange & Söhne, because the country shows a high level of appreciation for the handcrafted timepieces from Germany. You only feel what makes a Lange watch so special when you hold it in your hands. That is why many people take the time to try on the various models in a Lange boutique and take a close look at their movements. At the same time, an increasing number of customers would like to order a watch from the comfort of their own home.
With that in mind, A. Lange & Söhne now offers Japanese customers the opportunity to order selected timepieces not only by telephone, but also via the company website. Those who make use of the new service option can have the ordered watch conveniently delivered to their home or to the A. Lange & Söhne Ginza boutique in Tokyo for collection. The friendly, expert sales staff there are ready and waiting to explain all the details of the new watch’s functions and to provide valuable tips on how to handle and care for it.
“The expanded ordering options represent great added value for our customers in Japan. From now on, they can purchase a watch from A. Lange & Söhne at any time, in the way that best suits their lifestyle,” explains Lange CEO Wilhelm Schmid. “By making our watches available via as many channels as possible, we are adjusting to people’s changing needs. This is in line with our goal of using digitisation in all areas, in order to bring the world of A. Lange & Söhne even closer to the many people interested in the brand.”
About A. Lange & Söhne
Dresden watchmaker Ferdinand Adolph Lange laid the cornerstone of Saxony's precision watchmaking industry when he established his manufactory in 1845. His precious pocket watches remain highly coveted among collectors all over the world. The company was expropriated after World War II, and the name A. Lange & Söhne nearly vanished. In 1990, Ferdinand Adolph Lange’s great-grandson Walter Lange had the courage to relaunch the brand. Today, Lange crafts only a few thousand wristwatches per year, predominantly in gold or platinum. They are endowed exclusively with proprietary movements that are lavishly decorated by hand and assembled twice. With 66 manufacture calibres developed since 1990, A. Lange & Söhne has secured a top-tier position in the world of watchmaking. Brand icons such as the LANGE 1 with the first outsize date in a regularly produced wristwatch, and the ZEITWERK with its precisely jumping numerals display, rank among the company's greatest successes. Exceptional complications such as the ZEITWERK MINUTE REPEATER, the TRIPLE SPLIT, and the so far most complicated model, the GRAND COMPLICATION presented in 2013 in a six-watch limited edition, reflect the manufactory's determination to achieve ever new pinnacles in its tradition-steeped horological artistry. Launched in 2019, the sporty-elegant ODYSSEUS marks the beginning of a new chapter for A. Lange & Söhne.
Contact information for the press
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