A. Lange & Söhne opens salon in Zurich’s Bahnhofstrasse
Switzerland’s most famous and exclusive shopping mile has now yet another attraction: As of November 2022, A. Lange & Söhne will welcome connoisseurs and lovers of the fine mechanical masterpieces from Saxony with a new concept in new premises.
After three years at Bahnhofstrasse 25, A. Lange & Söhne changes sides of the street and opens its second salon in Switzerland on the third floor of the corner building at number 26, overlooking Paradeplatz. Here, customers can discover and purchase the handcrafted timepieces of the traditional Glashütte-based manufactory at their ease.
The sales concept, which was first implemented in Geneva a year ago, has proved so successful that A. Lange & Söhne decided to convert the Zurich boutique into a salon as well. Spontaneously or after making an appointment, customers will get competent and individual advice here on the selection of their desired model in a relaxed atmosphere.
Furnished in a modern lounge style, the 100-square-metre space offers the ideal setting for an authentic and comprehensive brand experience. For a more discreet atmosphere, the space can be divided into two self-contained areas to explain the handmade timepieces and their special features with a maximum of privacy. The demand for perfection and the highest quality associated with the A. Lange & Söhne brand is reflected in the clean interior design concept, high-quality materials, and a finely nuanced colour palette.
One of the advantages of the salon is that a large selection of different references is available here – just as in the A. Lange & Söhne boutiques worldwide. This gives visitors a representative impression of the collection and allows them to choose at their leisure from the range of limited editions and boutique-exclusive models.
“Most of our customers have studied our timepieces intensively in advance and come to us with the aim of learning more about their technical features and the traditional craftsmanship cultivated in our manufactory. The salon concept allows us to respond individually to our customers’ desires and expectations and to give them the personal attention they rightly expect from us,” explains Lange CEO Wilhelm Schmid.
