The geometry of time

Unmistakable: the key to the design codes of A. Lange & Söhne

A watch from A. Lange & Söhne is instantly recognisable. Hallmarks include the typical case shapes, the precisely defined arching of the lugs, the striking hands, and the exclusive typography. These corporate design elements can be found in different forms in all six watch families. Furthermore, each collection has its own geometric codes for the dial layout.

Design plays a key role in the development of a Lange watch. It is just as important as the construction, and the two disciplines complement one another. Calibre engineers and product designers work closely together from the word go, to create a harmonious unit inside and out. This holistic approach requires a consistent design language, which forms a corporate design from the interaction of countless details, such as the case shapes, material combinations, arrangement of the displays and a typography specifically designed for Lange. That makes it possible to identify at a glance every new model – even without the characteristic arched logo – as a watch from A. Lange & Söhne.

In addition, each of the six watch families from A. Lange & Söhne has its own inimitable appearance. This is coded in the geometry that the dial layout is based on. The constructive design logic of the individual watch families becomes clear when the arbors are connected with lines and the proportions are mathematically interpreted. The objective clarity that is intrinsic to geometry reflects the values of a brand that orients itself on scientific findings and the classic rules of aesthetics, such as the golden ratio.