11
March
2021
|
09:00
Europe/Amsterdam

The geometry of time

Unmistakable: the key to the design codes of A. Lange & Söhne

A watch from A. Lange & Söhne is instantly recognisable. Hallmarks include the typical case shapes, the precisely defined arching of the lugs, the striking hands, and the exclusive typography. These corporate design elements can be found in different forms in all six watch families. Furthermore, each collection has its own geometric codes for the dial layout.

Design plays a key role in the development of a Lange watch. It is just as important as the construction, and the two disciplines complement one another. Calibre engineers and product designers work closely together from the word go, to create a harmonious unit inside and out. This holistic approach requires a consistent design language, which forms a corporate design from the interaction of countless details, such as the case shapes, material combinations, arrangement of the displays and a typography specifically designed for Lange. That makes it possible to identify at a glance every new model – even without the characteristic arched logo – as a watch from A. Lange & Söhne.

In addition, each of the six watch families from A. Lange & Söhne has its own inimitable appearance. This is coded in the geometry that the dial layout is based on. The constructive design logic of the individual watch families becomes clear when the arbors are connected with lines and the proportions are mathematically interpreted. The objective clarity that is intrinsic to geometry reflects the values of a brand that orients itself on scientific findings and the classic rules of aesthetics, such as the golden ratio.

Boilerplate

About A. Lange & Söhne
Dresden watchmaker Ferdinand Adolph Lange laid the cornerstone of Saxony's precision watchmaking industry when he established his manufactory in 1845. His precious pocket watches remain highly coveted among collectors all over the world. The company was expropriated after World War II, and the name A. Lange & Söhne nearly vanished. In 1990, Ferdinand Adolph Lange’s great-grandson Walter Lange had the courage to relaunch the brand. Today, Lange crafts only a few thousand wristwatches per year, predominantly in gold or platinum. They are endowed exclusively with proprietary movements that are lavishly decorated by hand and assembled twice. With 66 manufacture calibres developed since 1990, A. Lange & Söhne has secured a top-tier position in the world of watchmaking. Brand icons such as the LANGE 1 with the first outsize date in a regularly produced wristwatch, and the ZEITWERK with its precisely jumping numerals display, rank among the company's greatest successes. Exceptional complications such as the ZEITWERK MINUTE REPEATER, the TRIPLE SPLIT, and the so far most complicated model, the GRAND COMPLICATION presented in 2013 in a six-watch limited edition, reflect the manufactory's determination to achieve ever new pinnacles in its tradition-steeped horological artistry. Launched in 2019, the sporty-elegant ODYSSEUS marks the beginning of a new chapter for A. Lange & Söhne.

Press enquiries
Arnd Einhorn, Head of Corporate Communications & Product PR
Tel.: +49 (0) 35053 440 | Email: presse@lange-soehne.com

Online information
alange-soehne.com | facebook.com/langesoehne | youtube.com/user/alangesoehne
instagram.com/alangesoehne | #alangesoehne

Asset download
https://media.alange-soehne.com/ | PIN: ALS_Design_Codes_2021

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