A. Lange & Söhne opens boutique in Milan
With the opening of a new boutique in the heart of the Italian fashion capital, A. Lange & Söhne is further expanding its business in Italy. From May 2023, the Saxon watch manufacturer will be welcoming its Milanese customers to the vibrant shopping area Via Pietro Verri with a new concept.
A. Lange & Söhne has had a presence in Italy since 1995 and today, the appreciation that Italian watch connoisseurs have for the handcrafted timepieces from the German manufactory has never been higher. To meet the ever-growing expectations of its customers, the existing sales location on the magnificent Via Pietro Verri in Milan has now been expanded into a mono-brand boutique in cooperation with long-term partner Pisa Orologeria—the first of its kind on the Italian market.
The spacious rooms, designed in a modern lounge style, offer excellent service and an inviting ambience on an area of 50 square metres that reflects the brand's claim to perfection and craftsmanship in every detail. The carefully selected materials and finely nuanced colour concepts of the elegant interior design invite visitors to take an exciting glimpse into the world of the traditional manufactory, which can look back with pride on the development and production of 71 tailor-made movements since its re-founding in 1990. The “Wall of Parts”, an installation that fills the wall with hundreds of hand-finished movement component, illustrates the quest for technical perfection and the highest level of craftsmanship.
Customers are welcome to visit the new boutique with or without an appointment to receive expert and personalised advice on choosing their desired model in a relaxed atmosphere. To offer visitors a representative impression of the collection, a large number of current references are available. They are also able to take a look at limited editions and boutique-exclusive models at leisure.
For Lange CEO Wilhelm Schmid, the redesigned boutique marks an important milestone in the development of the Italian market: “We are proud to have created, in collaboration with Pisa Orologeria, an exclusive ambience where our Italian customers are offered the service they have every right to expect from us. In line with our global boutique concept, the location on Via Pietro Verri reflects the essence of A. Lange & Söhne. Just like with our timepieces, art, craftsmanship and technology come together in our boutique to form a harmonious whole. We look forward to welcoming long-time friends of our brand and anyone new to our watchmaking craftsmanship.”