15
July
2019
|
12:00
Europe/Amsterdam

A giant watch in the heart of Milan

A. Lange & Söhne presents stunning ZEITWERK DATE in 30:1 scale

From 18 to 28 July 2019, A. Lange & Söhne is joining forces with Pisa Orologeria to celebrate the 25th anniversary of the company’s first post-relaunch collection with an exclusive installation.

On 24 October 1994, Walter Lange, Ferdinand Adolph Lange’s great-grandson, and Günter Blümlein launched the first collection of the new era following Germany’s reunification and the company’s relaunch in 1990.

To celebrate the 25th anniversary of this event, a special exhibition will take place in the Milan Lange boutique at Pisa Orologeria, Via Verri 9, from 18 July 2019. It tells the story of A. Lange & Söhne from the first foundation by Ferdinand Adolph Lange in 1845 to the present day with a selection of timepieces. The focus is on the past 25 years, a quarter of a century full of success and important milestones for the company. After all, 25 years of LANGE 1 is not the only anniversary this year; it is the 10th birthday of the ZEITWERK model, too. Therefore, the new model ZEITWERK DATE was presented at SIHH in January 2019.

The installation of a three-metre-tall, accurate model of this watch in Milan’s Golden Rectangle, near the pedestrian precinct on Via Croce Rossa, aims to introduce the city, its residents and visitors to the Lange way of horology.

Boilerplate

About A. Lange & Söhne

Dresden watchmaker Ferdinand Adolph Lange laid the cornerstone of Saxony’s precision watchmaking industry when he established his manufactory in 1845. His precious pocket watches remain highly coveted among collectors all over the world. The company was expropriated after World War II, and the name A. Lange & Söhne nearly vanished. In 1990, Ferdinand Adolph Lange’s great-grandson Walter Lange had the courage to make a new start. Today, Lange crafts only a few thousand wristwatches in gold or platinum per year. They are endowed exclusively with proprietary movements that are lavishly decorated and twice assembled by hand. With 63 manufacture calibres developed since 1994, A. Lange & Söhne has secured a top-tier position in the world of watchmaking. Brand icons such as the LANGE 1 with the first outsize date in a regularly produced wristwatch and the ZEITWERK with its precisely jumping numerals display rank among the company’s greatest successes. Sophisticated complications such as the ZEITWERK MINUTE REPEATER, the TOURBOGRAPH PERPETUAL “Pour le Mérite” and the TRIPLE SPLIT reflect the manufactory’s determination to achieve ever new pinnacles in horological artistry.

Contact information for press
Arnd Einhorn, Director Press and PR   |   Phone: +49 35053 44 5505   |   E-mail: presse@lange-soehne.com

Online information
alange-soehne.com   |   facebook.com/langesoehne   |   youtube.com/user/alangesoehne
instagram.com/alangesoehne | #alangesoehne

Asset download
https://media.alange-soehne.com/ | PIN: ZEITWERK_Giant_Watch

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