New A. Lange & Söhne Boutique in Mall of the Emirates
A. Lange & Söhne, the eminent watch manufactory from Saxony, Germany, is delighted to announce the opening of its second Dubai boutique in the Mall of the Emirates in Dubai.
2020 is a special year for Saxon watchmaker A. Lange & Söhne. 175 years ago, Ferdinand Adolph Lange set out to build the world’s best watches in the rural town of Glashütte. Restarted in 1990 by his great-grandson Walter Lange, the brand has once again become a major player in international fine watchmaking and has a presence in about 60 countries around the world.
The new boutique located on the first level of Mall of the Emirates, one of the world’s most luxurious shopping destinations, marks a further step in the company’s retail strategy in the Middle East. “Our second boutique in Dubai is a significant milestone for the brand. The number of knowledgeable watch enthusiasts and collectors in the UAE and the Middle East is continuously growing and so is the demand for our watches”, comments A. Lange & Söhne Middle East, India & Africa Brand Director, Jean Bitar.
The new A. Lange & Söhne Boutique in Mall of the Emirates invites customers to a warm and welcoming space of refined and sophisticated ambiance. Just like the brand’s flagship boutique in Dubai Mall, the location features Lange’s unique interior-design concept, which is characterized by authentic materials and elaborate surface treatments that pay tribute to the type of craftsmanship the watchmakers from Saxony adhere to. It is inspired by a long-standing tradition, which began 175 years ago. Back then, in December 1845, Dresden watchmaker Ferdinand Adolph Lange moved to Glashütte and opened a pocket watch workshop with the ambition to “craft the world’s finest watches”, thus laying the cornerstone for fine watchmaking in Saxony.
An extensive range of A. Lange & Söhne timepieces will be available in the new boutique, including highlights from the 2020 collection, like the “Homage to F.A. Lange” edition celebrating the 175th anniversary of Saxon fine watchmaking, the new LANGE 1 TIME ZONE and the ODYSSEUS.