A. Lange & Söhne x Concours Virtual
Classic car competition in aid of UNICEF
The German watchmaker has been supporting various vintage car contests for several years now – the latest is a purely digital event. Starting on 30th June and running until 9th August 2020, A. Lange & Söhne is Timing Partner for the Concours Virtual in aid of UNICEF. The online contest will feature more than 120 of the world’s most beautiful automobiles curated into 17 special classes.
Vintage cars and mechanical watches have a lot in common: the ones who have created them and the ones who admire them are passionate about exquisite craftsmanship and a pursuit of flawlessness, even beneath the surface of such a piece of art. Starting in 2012 with the Concorso d’Eleganza Villa d’Este in Italy, A. Lange & Söhne supports several vintage car contests today.
Both in car construction and watchmaking, inventive spirit and ingenuity have repeatedly set milestones in terms of technology, design, and craftsmanship. The enthusiasm for these achievements connects collectors and connoisseurs of precision mechanical timepieces with admirers of classic automobiles. For Lange CEO Wilhelm Schmid, the commitments reflect the company’s deep-rooted passion for sophisticated mechanics and classic elegance. “It is all about the idea of collecting, preserving and making sure these works of art survive the test of time. That is why we are committed to the world of classic cars. It reflects our passion for sophisticated mechanics and thrilling design, which is deeply embeddedin the corporate culture of A. Lange & Söhne.”
The Concours Virtual on www.concoursvirtual.com will feature more than 120 of the world’s most beautiful automobiles curated into 17 special classes. Each class will be revealed at set dates, Class A was already presented on 30th June. The online contest will be held until 9th August, when the “Best in Show” will be announced.
Proceeds of the Concours Virtual will be donated to UNICEF to support their vital work of protecting children in danger. Wilhelm Schmid: “Sadly, the current situation does not allow us to get together and admire the beauty of classic cars with fellow enthusiasts. Many cars are currently hidden away in garages instead of being showcased. As the official Timing Partner of Concours Virtual we are happy to make the cars accessible to a much wider audience and to raise money for UNICEF at the same time.”
About A. Lange & Söhne
Dresden watchmaker Ferdinand Adolph Lange laid the cornerstone of Saxony's precision watchmaking industry when he established his manufactory in 1845. His precious pocket watches remain highly coveted among collectors all over the world. The company was expropriated after World War II, and the name A. Lange & Söhne nearly vanished. In 1990, Ferdinand Adolph Lange’s great-grandson Walter Lange had the courage to relaunch the brand. Today, Lange crafts only a few thousand wristwatches per year, predominantly in gold or platinum. They are endowed exclusively with proprietary movements that are lavishly decorated by hand and assembled twice. With 65 manufacture calibres developed since 1990, A. Lange & Söhne has secured a top-tier position in the world of watchmaking. Brand icons such as the LANGE 1 with the first outsize date in a regularly produced wristwatch, and the ZEITWERK with its precisely jumping numerals display, rank among the company's greatest successes. Exceptional complications such as the ZEITWERK MINUTE REPEATER, the TRIPLE SPLIT, and the so far most complicated model, the GRAND COMPLICATION presented in 2013 in a six-watch limited edition, reflect the manufactory's determination to achieve ever new pinnacles in its tradition-steeped horological artistry. Launched in 2019, the sporty-elegant ODYSSEUS marks the beginning of a new chapter for A. Lange & Söhne.
Contact information for the press
Arnd Einhorn, Head of Corporate Communications & Product PR
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