A. Lange & Söhne opens new boutique at Harrods
The consummate timepieces from Saxony, Germany, are now available at a newly opened boutique, located on the ground floor of the iconic department store in Knightsbridge.
The new A. Lange & Söhne boutique located on the ground floor inside the historic department store on Brompton Road is a cozy place, inviting watch collectors and connoisseurs alike to a warm and welcoming space of refined and sophisticated ambiance. Covering 30 square metres, the store is home to an extensive range of the manufacture’s six watch families, including the most recent timepieces and exclusive limited boutique editions.
The location features a bespoke interior-design concept, which is characterized by minimalist aesthetics, natural materials and elaborate surface treatments, paying tribute to the type of craftsmanship the watchmakers from Saxony adhere to. Lovingly crafted details refer to important moments in the eventful history of the brand while reflecting its unending pursuit of horological precision and handcrafted perfection. One of them is a little bust of Ferdinand Adolph Lange, who laid the cornerstone for Saxony’s precision watchmaking in 1845.
“The new mainstay in Knightsbridge is a significant milestone in the partnership between A. Lange & Söhne and Harrods, which began ten years ago”, says Lange CEO Wilhelm Schmid. “The subtle differences that make our timepieces so unique are best discovered when holding them in one’s hands. Our new boutique at Harrods offers the perfect setting for this.”
About A. Lange & Söhne
Dresden watchmaker Ferdinand Adolph Lange laid the cornerstone of Saxony's precision watchmaking industry when he established his manufactory in 1845. His precious pocket watches remain highly coveted among collectors all over the world. The company was expropriated after World War II, and the name A. Lange & Söhne nearly vanished. In 1990, Ferdinand Adolph Lange’s great-grandson Walter Lange had the courage to relaunch the brand. Today, Lange crafts only a few thousand wristwatches per year, predominantly in gold or platinum. They are endowed exclusively with proprietary movements that are lavishly decorated by hand and assembled twice. With 67 manufacture calibres developed since 1990, A. Lange & Söhne has secured a top-tier position in the world of watchmaking. Brand icons such as the LANGE 1 with the first outsize date in a regularly produced wristwatch, and the ZEITWERK with its precisely jumping numerals display, rank among the company's greatest successes. Exceptional complications such as the ZEITWERK MINUTE REPEATER, the TRIPLE SPLIT, and the so far most complicated model, the GRAND COMPLICATION presented in 2013 in a six-watch limited edition, reflect the manufactory's determination to achieve ever new pinnacles in its tradition-steeped horological artistry. Launched in 2019, the sporty-elegant ODYSSEUS marks the beginning of a new chapter for A. Lange & Söhne.
Arnd Einhorn, Head of Corporate Communications & Product PR
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