A. Lange & Söhne opens 6th US boutique in Aspen
A. Lange & Söhne, the eminent watch manufactory from Glashütte in Saxony, Germany, has partnered with Aspen’s premier jewelry and luxury watch destination Meridian, opens its 6th boutique in the United States in March 2022.
Located in the heart of Aspen, surrounded by the captivating beauty of the Rocky Mountains on 529 E Cooper Avenue, this boutique is featuring the brand’s new interior design concept. It is based on Bauhaus principles in that it brings art and technology together to create a unity, just like the watches from A. Lange & Söhne.
Solid materials, clear lines and elaborate details recall the values of the manufactory. At the same time, it reflects the clear structured functionality, spatial effect and ultimate craftsmanship that are to be found in every A. Lange & Söhne movement. The materials used for the interior design range from steel, demonstrating a technically modern construction, thru to natural stone, reminiscent of the hues of the Ore mountain region in Eastern Germany, where the manufactory is based. Quality characteristics like the angled and polished edges of the glass cabinets allude to the intricate movement decorations of the Lange timepieces.
Clients are greeted with an elevated welcome table framed by a storytelling environment featuring authentic tools that serve as the main touch point to meet and greet. The carefully composed details add up to create an atmosphere where customers feel at ease and can enjoy a comprehensive collection of the exquisite timepieces in a harmonious atmosphere.
A key aspect of the boutique is the Experience Library. With its painstakingly selected exhibits that refer to the history of the manufactory, it is like a window into the world of A. Lange & Söhne. Timepieces from the Saxon manufactory have always been famous and well regarded for their timelessness and distinctiveness. This unique look is created in part by an aesthetic interplay of colors, materials, and surfaces. The design concept picks up on this interplay, modernizing the watchmaker's global image and adding stunning details.
The boutique offers exclusives timepieces, as well as an assortment of iconic watches from A. Lange & Söhne’s six watch families: LANGE 1, SAXONIA, ZEITWERK, 1815, RICHARD LANGE, and ODYSSEUS.
“A boutique in the Rocky Mountain region has been high on our wish list for quite some time now,” explains A. Lange & Söhne CEO Wilhelm Schmid. “We are delighted that, together with our dedicated partner Meridian, we can now offer the community of watch enthusiasts in the area a gathering place, where they can enjoy a comprehensive collection of our watches in a harmonious setting.” Kenny Smith, Owner of Meridian, with wife Robin Smith “We are thrilled to expand our partnership with A. Lange & Söhne here in Aspen. It is a special opportunity to be able to present a brand with such rich history, in this iconic building once owned by one of the founders of skiing here in Aspen, Stein Eriksen. We look forward to welcoming our clients, old and new, to our beautiful A. Lange & Söhne boutique”.